In the early 1960s, David Bruce purchased 40 acres of land above the fogline in California's Santa Cruz Mountains. He cleared the land and planted the vineyard himself, splitting his time between the vineyard and his fulltime dermatology practice in Los Gatos. In 1985 he retired from medicine, and can still be found amongst the Pinot Noir vines pruning in the morning sun.
David Bruce's wines became famous after the 1976 Judgement of Paris, in which California Cabernets and Chardonnays outscored Bordeaux and Burgundy wines in a blind tasting. Today, he has expanded his love for Pinot Noir to vineyards in many appellations, including Carneros, Russian River Valley, Santa Lucia Highlands and Sonoma County. David Bruce also produces Cabernet Sauvignon, Chardonnay, Petite Syrah, Sangiovese, Syrah and Zinfandel.