Yes – I confess – I buy wine also because of the label and the marketing strategy and as a surprise, in the most cases it is a good decision. Wily Jack as such an example where I picked the vine because of the label and because I never tried a Zinfandel before.
A nice and fresh marketing concept: http://www.wilyjack.com/
With its plumy and cinnamon taste Wily Jack suited our dinner (Riccioli with Mediterranean vegetables and feta cheese) well. The discreet vanilla and roasted aromas from French oaks completed the taste of the dinner.